Building with Intent
Why every design decision should have a purpose and how to maintain focus in your creative work.
I'm Gianni Gentile — an enterprise technologist pivoting into creative territory. Years building SAP systems taught me how businesses think at scale. Data Science is teaching me how data shapes decisions. Now I'm bringing both into advertising, campaigns, and experiences that actually move people.
Get in touchMy background is in enterprise software — SAP, Fiori, ABAP, CAP, RAP. I've spent years building applications for real business problems: complex systems, large organizations, high stakes. That world is rigorous, and it taught me to think clearly.
But I've always been drawn to the creative side of technology — the part that's less about solving a ticket and more about making someone feel something. I'm currently pursuing more expertise in Data Science, sharpening my understanding of how data drives behavior and decisions at scale.
My direction is toward creative technology and digital direction — roles where marketing, storytelling, and engineering converge. I'm building toward that, one project at a time.
Based in São Paulo. Italian-Brazilian dual citizen. Fluent in the language of both business systems and human stories.
I'm at the beginning of this creative chapter. Projects are being built — experiments in data visualization, interactive web, and generative design. Check back as this space fills up.